Startup founders always have more things to do than time to do them. Is it worth spending your precious time developing a plan for environmental sustainability? Can’t that wait until your company is established, growing, and (hopefully) profitable? The short answer is no. This talk explores what it means to be a sustainable (or better yet, regenerative) business, what competitive advantages your business gains by being sustainable, and why startups can’t afford to wait until later to start thinking about sustainability. Hint: investors prefer sustainable companies.
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